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Create Stunning HTML Email That Just Works is a step-by-step guide to creating beautiful HTML emails that consistently work. It begins with an introduction to email covering topics such as: how email design differs from web design; permission based marketing, and the anatomy of an email. In this blog post, you will be able to download free PDF e-book copy of Create Stunning HTML Email PDF.

The book shows the reader how to plan, design, and build gorgeous HTML email designs that look great in every email program: Outlook, Gmail, Apple Mail, etc. All-important tasks like legal requirements, testing, spam compliance and known hacks and workarounds are covered.

Table of Contents of Create Stunning HTML Email PDF

Below is the complete table of contents presented in Create Stunning HTML Email PDF:

Chapter 1 Why Email?

• Email: The Heart of the Internet
• Email’s Undeserved Bad Rap
• The Different Types of Email Communication
• Email Newsletters
• Catalog Emails
• Announcement Email
• Press Releases
• Sales and Sign-up Process Emails
• The Opportunity for Web Designers

Chapter 2 Planning an Email Campaign

• Planning Is Essential
• Meeting Our Client
• The Modern Henchman Magazine Client Briefing
• Setting Goals
• Measuring Success
• Planning Your Content
• An Email Is Not a Website
• Email in the Real World
• Planning the Modern Henchman Newsletter
• HTML Email Q&A
• How long should an email be?
• Should I put the full articles in the email, or just teasers and links to the site?
• How often should I send emails?
• What is the best time to send?
• Is it okay to buy or rent an email list?
• What is a good open rate?
• How many clicks should I expect?
• How can I avoid my email being filtered?
• Summary

Chapter 3 Design for the Inbox

• Does email really need designing?
• Designing Plain Text Email
• Guidelines for a Readable Plain Text Email
• The Plain Text Version of the Modern Henchman
• Newsletter
• The Case for HTML Email
• The Design Environment for Email
• Essential Elements of an Effective Email
• Adapting a Website Design into an Email Design
• Layout Possibilities
• Designing to Meet Business Goals
• The Modern Henchman Newsletter Design
• Gallery of HTML Emails
• Clear Call to Action
• Structure and Layout
• Typography
• Special Purpose
• Almost Image Free
• More Places for Email Design Inspiration

Chapter 4 Coding Your Emails

• What’s so hard about HTML emails?
• Guidelines for a Solid HTML Email Template
• Know Your Audience
• Tables: Not Just for Data
• Use Inline CSS
• Avoid Relying on Images
• Other Guidelines
• CSS Support in Email Clients
• What Other Technologies Can You Use in HTML Email?
• What Technologies Should You Use?
• Scripting in Emails
• Flash

Chapter 5 Understanding Permission

• Why Designers Should Care about Permission
• Spam: It’s Not Just Viagra Spam According to the Law
• Permission versus Spam The Rise of Relevance
• Understanding Spam Complaints
• Direct Complaints
• Feedback Loops
• Automated Filtering
• What to Do with Spam Complaints
• How many complaints is too many?
• How can I know if my client has permission?
• Ask for Details
• Restate Their Permission Answer and Ask for
• Confirmation
• Compare the Explanation Given to the Email Content
• Explain Why it Matters
• Blacklists, Whitelists, and Sender Reputation
• Blacklists
• Whitelists

Chapter 6 Selling Email to Your Clients

• Why Sell Email Services?
• What Can You Sell?
• How to Sell Email Services
• Pricing Email Marketing Services
• Preparing Your Pitch
• Promoting Email Services to Clients and Prospects

Product Details

Below are the technical specifications of Create Stunning HTML Email That Just Works PDF:

• Book Name : Create Stunning HTML Email That Just Works
• Edition : 1st Edition | | ISBN : 978-0-9805768-6-3
• Author Name : Mathew Patterson;
• Category : SEO
• Format / Pages : PDF – 200 Pages

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Create Stunning HTML Email That Just Works PDF Free Download

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FILE SIZE: 15.2 MB

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